Marketing My Niche

by Erik S. Beard, CPT
(Savannah, Ga)

Hi, My name is Erik S. Beard, CPT.

I have been in fitness for quite some time, I have become a trainer in the recent years and would like to know how to grow my business. As well as find out how to market to those that are overweight/obese?

Especially, in a time when the economy is so bad... Please help.

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marketing to obese niche
by: Anonymous

Hi,
I would like to market to niche also and have had the same questions so if you come up with a way pass the info. I am also a club manager up here in Michigan and am considering running a special only for individuals that are 35lbs or more over weight and I would advertise it for the first 15 to call and reserve a spot. I would through a press release (they are free), facebook, and if the owner of my gym would allow me to send out mass postcards to the community.

Another program I am running is a $60/60 days plan. This is an exercise prescription pad that I have passed out to doctors to give to their patients and then the patient can come into my gym for 60 days for only $60. The problem I have not seen anyone come in with this. I think it is a great program just can't figure out how to get the people through the doors! Hope some of this helps and if you have any ideas pass them along!

Marketing My Niche

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