Training those who can't afford a gym membership

by Andrea
(Ohio)

My passion is for people who can't afford personal training....WHAT? Yes, I'm going into this not expecting to make much money. I don't want to work for a gym. I want to train the frugal, stay-at-home mom who doesn't have a big budget but wants to be active as she watches her kids play at the park, or who wants to burn calories during nap time. I want to help plan physical activities that a family can enjoy together. Little to no special equipment needed. Any thoughts?

Comments for Training those who can't afford a gym membership

Average Rating

Click here to add your own comments

Rating

A worthy idea!
by: Dr Mark Howard

Hi,

Helping some clients for little or no money can be a way to build your reputation and client network by word of mouth and gain experience. Especially for a new business.

In the longer term you still need to build a sustainable business unless you have an alternative source of income. This generally means charging a rate at which you can cover all your costs etc.

Depending on where you live the average market rate is set by what all the other personal trainers think will cover their costs. If your costs are lower, you work longer hours or you have other sources of income you can charge as little as you like.

In the end success depends on how you define it!

Rating

You cn do it!
by: Anonymous

Not easy in this time of universal budget cuts, but this business model might be eligible for grant support. Look into community centers, places of worship, organizations catering to your target market -- moms clubs, etc -- If you can find a low- or no-cost location, teaching small- to medium-sized group classes could give you greater income and subsidize your personal training... maybe offer discounts on pt sessions to those who sign up for the class at $30/month (or whatever price seems affordable)... You might also consider a two-pronged approach -- spend some of your time working at higher-priced clubs and do personal training at a higher fee for those who can afford it in order to bring in the income you need, and also spend some of your time on your 'pro bono' work. Good luck!

Rating

Online Presence
by: Ricky BurnAlong

Many times you can find online platforms where you can put content up and people can workout with you at home or wherever they feel most comfortable at a much lower cost than a class at a studio- Online presence is key!

Click here to add your own comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Personal Training Niche Markets.